Q4 2020 Film & Television App Performance in Australia: Sensor Tower Insights

The last quarter of 2020 was eventful for the Film & Television category in Australia as top apps demonstrated varying trends in downloads, revenue, and weekly active users. This Sensor Tower report provides a glimpse into the performance of the leading streaming services during this period. For more detailed insights, Sensor Tower's platform offers further analysis.

Disney+ saw a remarkable increase in weekly active users, rising from 1.2M at the end of September to over 1.6M by the year's end. Downloads also grew significantly from 40K to over 78K, while revenue displayed a peak in late November, reaching upwards of $743K before stabilizing to around $653K in the final week of December.

Netflix experienced a steady trend with weekly active users peaking at 3.7M in the last week of December, up from 3.6M in late September. Downloads showed a substantial uptick in the weeks leading to Christmas, jumping from 42K to over 63K. Revenue for Netflix fluctuated around the $200K mark throughout the quarter.

Amazon Prime Video demonstrated a consistent revenue stream, with a notable increase to $123K mid-December. Downloads saw a significant spike in late October, reaching over 52K, but normalized to around 41K by the end of December. The app's weekly active users saw a high of 435K in October, ending the quarter with nearly 400K active users.

AnimeLab, a local Australian publisher, showed incremental revenue growth from $65K to $76K by the year's end. Downloads and weekly active users both saw an upward trend, with downloads increasing from 14K to over 18K and active users growing from 88K to over 109K.

Crunchyroll maintained a steady revenue figure, ending the quarter with around $71K. The app's downloads experienced a rise in December, peaking at over 11K. Weekly active users also saw a gradual increase from 78K to nearly 88K in the same period.

These trends underline the dynamic nature of the Film & Television app market in Australia, reflecting user engagement and preferences during the festive season. Sensor Tower provides further insights into these trends and the performance of other apps within the category.